SmartyPig is an online banking platform that allows customers to open goal-based savings accounts. The Company has enjoyed tremendous growth having drawn in more than $350 million in U.S. deposits to date without any advertising expenditures. Beyond the United States, the company launched its international banking platform in 2009 with the Australia and New Zealand Banking Group (ASX: ANZ), a $400 billion bank with more than 6 million customers located throughout 30 countries. In addition to serving as a mechanism for generating customer deposits, the Company is well-positioned to leverage its deep knowledge of customer data and purchasing information- what item is to be purchased, when the purchase will take place, how much will be spent on such purchase- as a means to market a wide array of products and services. In this regard, the Company has processed nearly $100 million in customer goals over the last few months. SmartyPig’s U.S. banking partner is BBVA Compass.
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